Your Better Customers Deserve Better Treatment

September 9, 2008 · Filed Under Trade Show Items Information · Comment 

Every business knows that customers have different levels of value.  Have you heard of the 80/20 rule:  20% of your customers are responsible for 80% of your business..  Your higher value customers deserve better attention from you, and also better recognition.

There are probably about 100,000 types of custom imprinted pens, and we have probably seen every one of them.  I normally only use two in my business: the BIC Clic Stic and the Lexington Pen from HUB.  We use the BIC Clic Stic for gtrade show giveaways and normal everyday encounters with potential customers I meet during my normal business day.  The BIC Clic Stic is the best selling promotional pen in the world, and it deserves to be.  It is an amazing value for the price, nothing else comes close for the price, and we sell a ton of them at www.PenDeal.com.

The Lexington Pen is what we give our “buying” customers.  If you have ordered anything from any of our sites:  www.TradeShowItems.comwww.PenDeal.com, www.CustomGolfStuff.com, www.LogoShirtsAndHats.com or www.EmployeeGiftProgram.com you have received a Lexington Pen in the “Thank You For Your Order” package we send out.  It costs more than the BIC Clic Stic, but the customers we give them to are more valuable to us and they deserve something better.

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